Pilot · invite-onlyNo credit card required. Ori’s pilot opens in November 2026 — join the list or use your invite.Join the pilot →

Meet Ori · AI advertising agentYou run the business.Ori runs the ads.

Tell Ori what you sell. It turns a simple brief into advertising your business can actually use — planned, made, posted and improved, in Arabic, English and more.

Try Ori freeSee Ori work
$0 to startNo credit card requiredNo prompts to learn
Hi! I’m Ori. Pick a business.
Try OriNo sign-up. Pick a business:

I sell in and I want to promote .

Change any underlined word, or type below.

Got it. I’ll make this feel warm, premium and festive.

Here’s what I heard. Tap anything to change it.

The idea

“This Eid, give them something that stays.”

هذا العيد، أهدِهم شيئاً يدوم.

Warm, cinematic light on gold · Ends on “Visit us in Manama”

Say things like
Your real ad uses your own products and brand. Free to start.
Example · made by Ori9:16
هذا العيد، أهدِهم شيئاً يدوم.This Eid, give them something that stays.

Just looking around?See the ads Ori has madeMeet Origin, the model behind Ori

Made by Ori

Real ads for real shops. Each one started as a sentence.

Hover to play. Open any ad to see the brief the owner gave and what Ori decided.

Festival film

Harsh Jewellery — Eid

Manama, Bahrain
Product ad

Iced matcha

A café in Brooklyn, New York
Beauty ad

Daily serum

A skincare brand in Miami
Gift-season ad

Ramadan gift sets

A perfume house in Kuwait City
Offer ad

Weekend test drives

A car dealer in Houston
Product ad

Cordless drill

A hardware store in Riyadh
UGC-style review

Kitchen best-seller

An online store in Los Angeles

Yours could be next.

One sentence about what you sell is enough.

Try Ori free

How it works

You say one sentence. Ori does the other seven steps.

Click any step to jump the video there.

0:00 / 0:39

You: one sentence and one tap. Ori: everything else — in minutes, not weeks.

Under Ori · Origin

Most AI video tools make clips. Ori runs the advertising.

Under Ori is Origin, the video foundation model Zero Human AI is building for advertising. Our research aims past generating footage, toward understanding products, scenes, people, stories and brand context — the things an ad actually depends on.

Model
Origin
Type
Video foundation model
Scale
60B parameters
Status
In development
Built by
Zero Human AI
Explore Origin →
ResearchEleven open problems, studied in public.From temporal consistency to advertising intelligence. We publish our evaluation methods before we publish scores.Read the research →SafetyWhat Ori won’t make, written down.No political ads, no real people without consent, and you approve before anything posts. Plus where generated video still fails.How we build responsibly →

The same Ori, everywhere you work.

Brief it in the studio, approve from your phone, let it post in your ad accounts — or build it into your own product. One brand memory connects them all.

Ori StudioNew ad
What are we making?
Fall launch for our Brooklyn coffee shop. Cozy, not cheesy.
Here’s what I heard
9:1615 secEnglish · Spanish captionsCozyNew York
+↑
✓Read back
Nothing’s made until it’s right

Ori Studio

Type it, say it or drop in photos. Ori reads it back before it makes anything.

Try Ori free
9:41
☰Ori ▾
AllTo approve · 1Live
Ori · now
Your fall ad is ready.
3 versions · English and Spanish · 15 sec
ApproveChange it

On your phone

Approve, change or pause any ad in one tap, wherever you are.

Open Ori on your phone
Today’s posts4 placements · 2 markets
IGInstagram ReelsNew York · 6:30 pmPosted
TTTikTokLos Angeles · 8:00 pmScheduled
SCSnapchatRiyadh · 9:00 pmScheduled
YTYouTubeDubai · tomorrow, 7:00 amWaiting for you
The Reels post is doing well. Add $25 to it?
Yes, boostNot now

In your ad accounts

Ori posts to Instagram, TikTok, Snapchat and YouTube at each city’s best hour.

See how posting works
create_ad.sh
$ curl api.zerohuman.co/v1/ads \
  -d brief="Fall launch, Brooklyn café" \
  -d languages=en,es -d shapes=9:16,1:1

{ "id": "ad_7QxK2m",
  "status": "awaiting_approval",
  "renders": 4, "c2pa": true }
9:16 · EN

Origin API

Make, adapt and publish ads from inside your own product. In private preview.

$ request api access

Inside the studio

One line in. Ori reads it back before it makes anything.

Shape, length, language, tone, audience and goal — every assumption is a chip you can change.

Ori Studio · Example workspaceReady when you are
HHarsh JewelleryManama · Pilot
+ New ad
▤Ads◇Brand
Recent
National Day — family wideRamadan gift setsGold reel — three versions
Pilot14 / 20
films left this month
‹ Ads✓ Saved⌕ Search⌘K
What are we making?
Describe the ad. One line is enough.
+◍↑
In the editAll ads
00:30Refining
National Day — family wide
v7 · 4 notes open
00:20In review
Ramadan gift sets
Huda is waiting on you
00:15Needs you
Gold reel — three versions
Render failed at scene 4

Built to keep your ads fresh.

Every version, from one idea

Ori turns one approved idea into every shape and language you need — Reels, feed and YouTube, in English, Spanish and Arabic — without anyone re-editing.

How Ori makes versions →
YouTube · English
Feed · Español
Reels · العربيةهذا العيد، أهدِهم شيئاً يدوم.
18 versions from one idea

Learns what works, then makes the next one

A winning ad wears out in one to two weeks. Ori watches which opening keeps people watching and has the next version ready before the first one fades.

Read the research →
Which opening workedBrooklyn café · week 1
“Cold, creamy, made for 4 pm.”41%
“One sip and fall starts.”52%
“Warning: may replace your latte.”33%
Viewers still watching at 3 seconds
Next version ready →

Gets better every week · Example workspace

Ori watches what works, then suggests the fix.

Every suggestion comes with the reason and the result Ori expects. You take it, or you don’t.

WordsScene 1Expected: longer watch time

Open on the Arabic line; move English to captions

Arabic-first openings held people longer on this feed, across the last 11 films.

PacingScene 4Expected: more rewatches

Hold the necklace reveal half a second longer

People who reach 0:07 rewatch the reveal. Cutting early loses the gold catching the light.

SoundScene 4Expected: clearer voice

Let the music swell after the line, not under it

The music peak competes with the voice. Two reviewers flagged it.

Brand memory · Example workspace

Explain your brand once. Ori never asks again.

Your rules

Ori follows these on every ad.

  • Gold is lit warm, never cool
  • Never crop the wordmark
  • No music with vocals
  • Prices always in local currency
  • KSA ads carry “Terms apply. KSA only.”

What Ori has learned

From your results. Forget anything with one tap.

  • Arabic-first openings held attention longer than English-firstFrom 11 films, September
  • Gold lit warm reads as gold; cool light reads as silverFrom Huda’s notes on 6 films
  • Long end cards lose viewers before the offer landsFrom “National Day — Family wide”
  • Bahrain responds to Noura’s voice more than Faisal’sFrom 3 localised cuts

Languages

Sounds local in Riyadh. And in Los Angeles.

Gulf Arabic, American English, Spanish, Hindi, Urdu, Tagalog and Malayalam — so every customer hears the ad in their own language, with captions in another.

ذهب العيد وصل. زورونا اليوم.

Noura · Gulf ArabicWritten in Arabic first

A day with Ori

Ori works while you sleep. You stay in charge.

  6. A shorter, faster cut, made just for TikTok. Ori asked first. You tapped yes.

    Posted, with your yes

How much should Ori do on its own?

Always ask me before

I’ll make everything and ask before anything goes live. One tap from you, and it’s out. I’ll always ask before spending money or changing a running campaign.

Pricing

Less than one agency shoot. For the whole year.

Compare every feature →
Free$0Try Ori on your own products. No credit card.
  • ✓ 2 ads a month
  • ✓ Arabic and English
  • ✓ Every shape
Start free
Starter$19 / monthFor a shop that posts every week.
  • ✓ 8 ads a month
  • ✓ Every language
  • ✓ Brand memory
Choose Starter
GrowthMost picked$29 / monthOri posts, learns and improves for you.
  • ✓ 20 ads a month
  • ✓ Auto-posting at the best times
  • ✓ Weekly suggestions
Choose Growth
Scale$199 / monthFor brands with several shops or markets.
  • ✓ 100 ads a month
  • ✓ Team approvals
  • ✓ Every GCC market
Choose Scale

Running many brands, markets or approvals? Talk to Enterprise →

Questions

Fair questions.

Something else? info@zerohuman.co

Can I try Ori for free?

Yes. Ori is free to start and you don’t need a credit card. Make your first ads free, and upgrade when you want Ori to do more.

Do I need to know how to write prompts?

No. Talk to Ori the way you’d talk to a person, in a sentence or a voice note, in Arabic or English. Ori turns it into the brief, the script and the shots.

Can I use my own product photos?

Yes. Send photos or short clips from your phone or your Instagram, and Ori builds the ad around your real products.

Can Ori make video ads in Arabic?

Yes. Ori writes and voices ads in Arabic first, not as a translation of English. It also works in English, Spanish, Hindi, Urdu, Tagalog and Malayalam, with captions in any of them, and a native speaker reviews each language version.

Can I approve an ad before it’s posted?

Yes, and that’s the default. You choose how much Ori does on its own: suggest only, ask before posting, or post by itself.

Does Ori replace my marketing team?

No. Ori takes on the repetitive work, like making versions, posting and checking results, so your team can spend its time on ideas and strategy.

How does the pilot work?

Ori’s pilot opens in November 2026 and is invite-only. Join the list and we’ll email your invite when your cohort opens — or use an invite code from a business already in. Pilot members get 20 films a month, free.

What is Origin?

Origin is the video foundation model Zero Human AI is building for advertising. Ori, the ad agent, is built on it. Read about Origin

What are you selling this week?

Tell Ori in one sentence. Your first ads are free.

$0 to start · No credit card · Cancel anytime